How can brands maximise the DIY beauty trend?

Published: 30-Jun-2017
Media Skin Care

Manicures, ombre hair, false eyelashes – today anyone can create a complex beauty look, with or without the help of a salon professional. Beauty fans are also more interested in product development. So what can brands do to capture the creative consumer?

You need to be a subscriber to read this article.
Click here to find out more.
How can brands maximise the DIY beauty trend?
How can brands maximise the DIY beauty trend?

The trend for DIY beauty has been growing for the past few years, as consumers look to make a saving on salon treatments and take their beauty regimes into their own hands.

New research from Braun shows that today 66% of UK women are now actively avoiding salon treatments in favour of DIY beauty carried out in the comfort of their own homes.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Procter and Gamble
See more

You may also like

Media
P&G partners with McLaren F1 team to drive Asia-Pacific engagement

P&G partners with McLaren F1 team to drive Asia-Pacific engagement

Read more
Activations during the motorsport will centre on P&G brands, such as Head & Shoulders and Oral B, as part of the partnership with reigning Formula 1 team winners McLaren, whose drivers include reigning World Drivers’ Champion Lando Norris

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we nearing peak K-beauty? Industry experts weigh in… With K-beauty brands entering numerous US retailers, and Western brands tapping into innovation from Korea – from packaging to ingredients – Cosmetics Business asked industry experts if we are nearing K-beauty saturation, and where the category is heading in 2027
  2. Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations Estée Lauder Companies’ new Mastering Skin Longevity platform claims to look beyond the study of individual hallmarks of ageing by placing the focus on the ‘master regulators of skin longevity’, helping to advance skin science for brands The Ordinary, Clinique, La Mer and Dr.Jart+
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Estée Lauder Companies’ Senior VP & General Manager, UK & Ireland, steps down Pernilla Nyberg has resigned as Estée Lauder Companies’ Senior VP & General Manager, UK & Ireland, and will be succeeded by Umair Ansari, who is currently serving as the company’s Senior VP & General Manager, Travel Retail EMEA & Americas
  4. Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list Google’s Holiday 100 highlights the top trending gifts of the year in the US across a range of categories, with beauty brands Rhode, Cécred, Cetaphil, Tower 28 and Summer Fridays all making the search engine’s 2026 list

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

Media
P&G partners with McLaren F1 team to drive Asia-Pacific engagement

P&G partners with McLaren F1 team to drive Asia-Pacific engagement

Activations during the motorsport will centre on P&G brands, such as Head & Shoulders and Oral B, as part of the partnership with reigning Formula 1 team winners McLaren, whose drivers include reigning World Drivers’ Champion Lando Norris
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
‘No skin care dilemma’ for Kelly Rowland as singer is named Olay Global Brand Ambassador

‘No skin care dilemma’ for Kelly Rowland as singer is named Olay Global Brand Ambassador

‘Dilemma’ and ‘When Love Takes Over’ singer Kelly Rowland will take part in a Reddit AMA and TikTok Shop launch centred on Olay’s Super Collection as part of her new role as Global Brand Ambassador for the Procter & Gamble-owned heritage skin care brand
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Anti-Ageing Skin Care Conference 2026: Highlights from day two

Anti-Ageing Skin Care Conference 2026: Highlights from day two

Consumers came into focus on the second day of the prestigious event, and how they connect with the science as we move towards a systems biology approach to ageing
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Anti-Ageing Skin Care Conference 2026: Highlights from day one

Anti-Ageing Skin Care Conference 2026: Highlights from day one

L'Oréal, Unilever and P&G scientists were among the leading experts sharing the latest research and insights on skin ageing within the context of systems biology
Hair Care
P&G’s ‘softest’ quarter sees sales rise 1% in ‘challenging’ environment

P&G’s ‘softest’ quarter sees sales rise 1% in ‘challenging’ environment

The Olay and Herbal Essences owner expects an improvement in the latter half of the 2026 financial year after a ‘challenging consumer and geopolitical environment’ in Q2
Skin Care
First Aid Beauty named Team USA’s skin care brand sponsor at Olympic and Paralympic Winter Games

First Aid Beauty named Team USA’s skin care brand sponsor at Olympic and Paralympic Winter Games

The Procter & Gamble (P&G)-owned brand will support Team USA athletes in the extreme winter conditions by providing hydrating skin care goods
Media
SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

Premium Japanese skin care brand SK-II has topped marketing intelligence platform Kolr’s inaugural Brand Aura Index, beating the likes of L’Oréal-owned Lancôme, Rihanna’s Fenty Beauty and Chanel
Subscribe now