Pure Beauty

Heyday appoints new CEO to deliver on its US store expansion plans

By Amanda Pauley | Published: 27-Jun-2023

Business veteran Andy Taylor will help the retailer-cum-salon will open lots of new locations over the next two years

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Heyday has appointed retail veteran Andy Taylor CEO to accelerate its US presence by expanding its retail network sevenfold. 

Taylor will replace current chief executive Adam Ross at the retailer-cum-salon to lead the company’s bold retail and franchise development plan.  

Heyday has set the set target of growing its door count from 31 (10 owned stores and 21 franchise units) to 71 in just under three years. 

The skin care specialists door number is projected to hit 46 in 2024, followed by 71 in 2025.  

A total of 135 committed franchise units are also on the cards in markets such as Denver, Boston, Austin and Phoenix.

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Heyday is a multi-brand skin care retailer that offers customised facials with aestheticians. 

“Adam has

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