Helen Willems to head Beiersdorf in France and Belgium

Takes over as president from 1 February

Helen Willems has been named president of Beiersdorf in France and Belgium and will take over from 1 February this year. Willems joined Beiersdorf in 1988 and was director of marketing before becoming responsible for sales in Belgium and Luxembourg from 2006 and taking over management of the Belgian subsidiary in 2008.

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