HCP understands that reacting to the ever-changing consumer mind-set, tastes and needs also means being on trend - essential for staying at the forefront of the cosmetics, fragrance and skincare packaging and finishing industry.
HCP are always innovating and anticipating their customers needs, bringing them fashion-led finishing solutions for colour cosmetics, fragrance and skincare ranges, whether to breathe freshness into established ranges or to hit the market with an eye-catching new line.
For Spring Summer 16, we present three trend-led ranges that not only feature unique artwork, but creative ways to apply HCP’s extensive portfolio of added value finishes and effects.
Trend 1, ‘Tropical Noir’ is inspired by balmy tropical nights with a sultry, sensual feel. Taking the lead from designers using the 2016 Rio Olympics as a key source of inspiration, the abundance of rich wildlife from the jungles of Brazil influences the aesthetics of the range for motif, finish and colour with wet-look and iridescent finishes taking centre stage.
Trend 2, ‘Nature’s Escape’ draws influence from carefree summer days and natural beauty looks with sun-kissed skin, a scattering of freckles, flushed cheeks and windswept hair. Blurring the lines between skincare and colour cosmetics, with a soft nature-inspired aesthetic with translucent tones, feminine metallics, delicate wildflowers and intricate botanical studies.
Trend 3, ‘GeoCraft’ is inspired by the creativity of the Etsy generation, with consumers seeking out bespoke products with an interactive, customised aspect as a reaction to the mass produced retail landscape. For cosmetics, this means customisable kits and versatile, multi-use products are essential while artwork appears hand-crafted with paint effects and a range of contrasting, tactile finishes.
Cosmoprof, Las Vegas | July 12-14 | Booth 19397
