Haut.AI, the SaaS company specialising in AI powered skin intelligence, and Grupo Boticário, Brazil's beauty market leader* and one of the largest beauty ecosystems in the world, have moved their partnership into full commercial deployment.
The technology, which powers O Boticário's Meu Botik in store skin analysis experience, is now live across approximately 4,000 stores nationwide. The decision to scale followed pilot results showing that the AI powered skin analysis experience increased average skincare order value by roughly 80%.From venture investment to national rollout
The relationship began in 2023, when GB Ventures, Grupo Boticário's corporate venture capital arm, participated in Haut.AI's seed financing round alongside LongeVC. The partnership then moved from investment into product implementation and testing, with Meu Botik piloted in 24 stores in São Paulo and Rio de Janeiro before Grupo Boticário approved the national expansion.
“Grupo Boticário's decision to expand from 24 stores to approximately 4,000 demonstrates what can happen when strategic investment, beauty expertise and AI technology are developed together around a clear consumer need,” said Anastasia Georgievskaya, CEO & Co-Founder of Haut.AI. “The partnership has progressed from an initial investment to a nationwide retail deployment, with another important milestone coming in September as we expand to other Grupo Boticário brands with new initiatives.”
How the in store skin analysis works
Meu Botik gives O Boticário beauty advisors AI powered skin analysis and personalized recommendations drawn from the company's Botik skincare line.
Critically for retail operations, it runs on the mobile devices advisors already use to complete a purchase, rather than a dedicated station or additional hardware. That removes the queueing and footfall problems that have limited earlier generations of in store beauty tech, and allows the analysis to sit inside the sales conversation rather than alongside it.
In approximately 80 seconds, the technology evaluates more than 150 facial biomarkers and returns results across parameters including hydration, skin tone uniformity and expression lines. Advisors use the resulting assessment to guide more individualised consultations.
The underlying models are trained on more than 3 million validated clinical images. Consumer images are anonymised through Haut.AI's patented Skin Atlas technology, which analyses visible skin characteristics rather than personal identity, an increasingly material consideration as beauty retailers scale image capture across thousands of physical locations.
A test case for in store AI at scale
Most AI skin analysis to date has been deployed in digital environments, where distribution costs are low and rollout is largely a software decision. Physical retail is a harder proposition, requiring advisor training, device management and a measurable commercial return per store.
The Grupo Boticário deployment is notable for the sequence it represents: investment, then implementation and testing in 24 stores, then a national expansion approved on commercial results.
“We invested in Haut.AI not simply as a supplier, but as a partner with whom we could co-create solutions for real consumer needs,” said Analu Partel, Director of M&A and GB Ventures at Grupo Boticário. “Our relationship has developed into a three year strategic partnership that reflects our progress from investment and experimentation to implementation at national scale.”
Grupo Boticário operates nearly 4,000 stores and reaches consumers through approximately 200,000 third party points of sale across more than 40 countries. For Haut.AI, the deployment is one of the largest physical retail footprint its technology has reached, and a test of whether skin analysis built for digital channels holds up in the sales conversation itself.
*by total sales revenue in Brazil in 2025 across fragrance, makeup, body care, bath, sun care, and hair care categories, according to Homescan | NielsenIQ
