EUROPE: ACTION POINTS
Across Europe, hair care consumers are changing the frequency with which
they use products and are being turned off by formulations they consider to
be damaging. Listen to consumers closely and respond with relevant
product developments to avoid being left on the shelf.
Anti-pollution products have taken off in skin care and hair care will be
next. Natural ingredients such as moringa seed that can protect hair from
pollution could present new opportunities for brands.
Beware of over-complicating the
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