Hair care brand Virtue teams up with new Charlie’s Angels cast to fight gender inequality

By Becky Bargh | Published: 15-Nov-2019

Kristen Stewart, Naomi Scott, Ella Balinska and Elizabeth Banks will help raise awareness through the new She’s The First campaign

Biotech hair care brand Virtue has collaborated with the cast of the new Charlie’s Angels’ film to help fight gender inequality.

As part of the She’s The First campaign, cast members Kristen Stewart, Naomi Scott, Ella Balinska and Elizabeth Banks, who wrote and directed the film, will take part in raising funds and increasing awareness to empower women.

Marketing agency Red Carpet ADvocacy (RAD) will be responsible for running the campaign across digital platforms.

“I wanted to make Charlie’s Angels to show women as the powerful human beings we are,” said Banks.

“I’m proud to partner with RAD and Virtue hair care to help drive that message home and educate and empower young girls by supporting She’s The First.”

Virtue’s Creative Director and hairstylist Adir Abergel will also be involved in the campaign.

He said: “As a hairstylist I am surrounded by powerful women, and my work is all about helping them feel even more confident.

“I was excited when I heard about this incredible campaign that my friend Elizabeth Banks and RAD put together to make sure girls are educated, respected and heard.”

Image: via Instagram @virtuelabs

Image: via Instagram @virtuelabs

Meanwhile, Virtue’s founder and CEO, Melisse Shaban, added: “We’re very excited to partner with Elizabeth and all these talented, powerful women for this important cause.

“To see a film of this scale written, produced and starring all women is super encouraging and inspiring.

“We’re proud to be working with She’s The First to help young girls become strong, powerful women, the angels of tomorrow.”

Virtue will donate US$1 for every order made through to She’s The First on 3 December for Giving Tuesday.

Consumers can also support the campaign by posting and tagging photos of themselves and their friends on Instagram using the hashtags #ShesTheFirst #CharliesAngels #withVirtue and #radvocacy.

You may also like