Grupo Boticário’s VC arm backs skin care try-on tool maker Haut.AI

By Julia Wray | Published: 16-Nov-2023

The $2 million in seed funding from the Brazilian group and LongeVC will help expand and scale personalisation software and AI for skin analysis

Estonian AI start-up Haut.AI has raised US$2m in seed funding from LongeVC and the venture capital arm of Brazil’s Grupo Boticário. 

Haut.AI is best known for its skin care try-on tool SkinGPT, which launched in May this year. 

Haut.AI said the investment would support the company in expanding and scaling its e-commerce skin care personalisation software, with R&D focusing on generative artificial intelligence (AI) for skin analysis.

“Haut.AI’s cutting-edge tech will underpin the next generation of skin health, from early detection to diagnostics to personalised care,” said Garri Zmudze, Managing Partner at LongeVC, an international VC firm specialising in seed and early-stage investments in biotech and longevity start-ups.

“We’ve transformed the simple act of taking a selfie into a high-touchpoint experience for online businesses that combines a powerful diagnostic tool followed by a curated product discovery journey,” added Haut.AI co-founder and CEO Anastasia Georgievskaya.

“We envision a world where skin care isn’t about guessing; it’s about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.”

The business’ AI is supported by a skin imaging dataset with more than 150 biomarkers, 3 million images and 1 billion data points. 

It also counts beauty retail giants Beiersdorf and Ulta Beauty among its partners.

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