GHD has debuted a digital festive takeover in London, UK, to celebrate the launch of its Christmas collection Dreamland.
The British hair care brand has used computer-generated imagery (CGI) technology to give Regent Street a virtual GHD holiday makeover.
The ‘Good Hair Street’ takeover sees the popular shopping destination and its taxis virtually adorned with GHD slogans to promote its Dreamland gift sets.
The collection includes the brand’s Helios Hair Dryer, Platinum+ Styler and Gold Styler straighteners, and Glide brush in a limited edition jade colour way with pink metal accents.
The city’s red buses have also been digitally transformed to the same pink and jade green colour palette and have had their end destinations changed to ‘GHD Dreamland’.
Regent Street’s iconic Christmas angel decorations have also been digitally reworked to hold a sign which reads, “Give the legend of GHD”.
GHD’s Dreamland CGI takeover can be seen on the brand’s Instagram and TikTok channels.
The hair care brand has also launched a real-life Dreamland window at luxury London department store Selfridges to complement its digital Christmas experience.
The window is said to celebrate the brand’s “sleek and ethereal limited edition Christmas range”, read a brand statement.
The jade colour hair tools can be seen in the window encased in dusky pink velvet sheets.
GHD has launched the virtual experience to celebrate the launch of its Christmas collection
GHD is not the only beauty brand investing in eye-catching online and offline Christmas installations this year.
Jo Malone London has launched a physical gingerbread house pop-up at London’s Battersea Power Station shopping destination.
The perfume brand’s “immersive experience” includes interactive displays and fragrance masterclasses.
L’Occitane en Provence, meanwhile, has launched a virtual store for the holiday season.
The digital retro chalet showcases the brand's limited edition holiday range, which includes advent calendars, gift sets and fragrances.
Read more:
- Is there still money to be made in Christmas window displays?
- Career advice: How I became the Managing Director of GHD
- Beauty advent calendars 2023: 15 festive launches to get into the holiday spirit
