Professional styling brand ghd has launched a hair dryer designed to give better styling control.
The helios range (£159 each) is said to be lightweight with a longer-life brushless motor to deliver a concentrated airflow of 120kmh.
Aeroprecis technology combines internal aerodynamic design with a contoured nozzle, to release concentrated temperature and airflow distribution for better control and styling results, said the brand.
ghd is said to have worked with engineers, styling professionals and physicists in order to create the product.
“At ghd we continuously listen to our professionals and consumers in order to take our technology to the next level,” said Jeroen Temmerman, ghd’s CEO.
“We understood there was a need for a hair dryer that was beautifully designed yet lighter and faster.
The product’s ionic technology is also said to reduce frizz and achieve shinier hair.
Consumers can choose from four colours at ghdhair.com.