For more than a decade, Natasha and Jay Necati weren’t looking for a business idea. They were looking for answers.
Infertility, IVF and repeated pregnancy loss turned the couple into their own ‘fertility detectives’. They examined research, questioned ingredients and searched for better informed preconception choices.
But one frustration was surprisingly simple. Their fertility nutritionist had recommended numerous individual supplements, leaving them juggling five separate bottles as part of their daily routine.
It sparked a question: why couldn’t those nutrients be brought together in one carefully considered formula with high strength doses?
That idea helped shape BioMirco.
Already active in everyday wellness, the British brand has placed fertility at the centre of its latest launches, Fertility Advance and Fertility Focus.
Developed with practising fertility nutritionists, the UK made formulations combine carefully selected nutrients in one product. Fertility Advance contains 300mg CoQ10 and active 5-MTHF folate, while Fertility Focus offers an alternative for earlier preconception planning.
Both are independently tested and manufactured in GMP certified facilities.
For retailers, the proposition is clear: thoughtfully formulated preconception supplements designed to simplify an often complicated daily routine.
“We built BioMirco for people like us. People who have tried, questioned, researched, hoped, grieved, started again, and kept going,” say the founders.
Now recognised as a Pure Beauty Awards wellness finalist, BioMirco is looking towards new retail, pharmacy and professional partnerships.
For Natasha and Jay, the ambition remains personal: to make preconception nutrition easier to navigate, with informed choices, honest communication and no promises science cannot support.
Discover BioMirco at biomirco.com
