French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.
French YouTube vloggers outperform beauty websites
'YouTubeuses' identified as key players
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Merit Beauty taps Girls star Jemima Kirke to front tubing mascara campaign
Read moreThe millennial actress, best known for her work in television shows Girls and Sex Education, is the face of the US minimalist beauty brand’s new Clean Volume tubing mascara
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Distribution
Beauty Bulb debuts first physical trade show, bringing a new era of global beauty trade to London this October
Sales growth experts Beauty Bulb will launch their first in-person trade show, Beauty Bulb Live London, on 7 October 2026 at The Business Design Centre, London, marking a significant new chapter for the business and the wider beauty industry
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Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point
CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
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Skin Care
Ingestibles brand Lemme’s game plan to be a global leader in women’s health
Lemme co-founders and best friends, Kourtney Kardashian-Barker and Simon Huck, speak to Cosmetics Business about Lemme’s experience-first approach to ingestibles, the power of craveability and the brand’s next steps in world domination
Packaging
Neopac receives multiple industry awards for sustainable and high-performance tube solutions
Oberdiessbach, Switzerland. Neopac Group, a global provider of tube packaging solutions for the pharmaceutical, cosmetics and oral care markets, was recognised with three prestigious industry awards in May 2026
Retail
Sephora is bringing its Sephoria beauty festival to the UK for the first time
The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’
Colour Cosmetics
Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch
Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco