French YouTube vloggers outperform beauty websites

Published: 2-Feb-2015
Marketing

'YouTubeuses' identified as key players

You need to be a subscriber to read this article.
Click here to find out more.

French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Hair Care

K18 appoints Tom Smith Global Ambassador to champion hair longevity

Read more
The biology-first hair care brand has brought the hair stylist and forecaster on as Global Brand Ambassador as it sets out to champion hair longevity

Trending Articles

  1. Estée Lauder signs British actress Daisy Edgar-Jones as Global Ambassador The Normal People star’s first campaign will launch on 2 February, with Estee Lauder stating her ‘innate sense of style will inspire consumers across generations’
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch The Brazilian beauty brand has leaned into the internet’s obsession with the phrase ‘67’ with Cheirosa 67 – a limited-time-only fruity-amber scent which has sold out in 24 hours
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of... Vaseline’s Original Petroleum Jelly The Unilever-owned heritage beauty brand lifts the lid on how its 155-year-old ‘wonder jelly’ has become a category-defining skin care item in Cosmetics Business ‘Untold Story’ series
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Blue beauty to make-up’s punk revival: the 2026 beauty trends to watch As we enter a new year, British Beauty Council CEO and Cosmetics Business columnist, Millie Kendall, reveals the beauty trends to watch in 2026, from blue beauty and the slower consumption movement, to messy make-up's big comeback
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026 Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Hair Care

K18 appoints Tom Smith Global Ambassador to champion hair longevity

The biology-first hair care brand has brought the hair stylist and forecaster on as Global Brand Ambassador as it sets out to champion hair longevity
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

2026 is the year the boomer beauty economy takes centre stage

While many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
Marketing

Concept4 Launches Macro Trend Report for 2027–2028: Exclusive Insights into the Future of Beauty and Fashion

Concept4, end-to-end product development partner for leading beauty and fashion brands, announces the release of its Macro Trend Report for 2027–2028. This report provides a broad snapshot of emerging macro forces and consumer shifts that will shape sourcing, product innovation, marketing strategies, and commercial opportunities in the coming seasons
Marketing

Parfex Breaks Ground on Its New Industrial Site in Gras

Parfex laid the foundation stone for the extension and renovation of its historic industrial site, located at 51 avenue Louison Bobet in the Bois de Grasse Business Park. Carried out by GSE, a general contractor specializing in commercial real estate, the project represents nearly 5,000 sqm of facilities, combining new construction with the refurbishment of existing buildings
Marketing

Cloud Dancer: When Pantone 2026 Inspires the Perfume of Tomorrow

In a world that moves at an ever-faster pace, this color reflects a desire to slow down, refocus, and return to what is truly essential
Colour Cosmetics

Estée Lauder signs British actress Daisy Edgar-Jones as Global Ambassador

The Normal People star’s first campaign will launch on 2 February, with Estee Lauder stating her ‘innate sense of style will inspire consumers across generations’
Finance

The Body Shop becomes British Beauty Council patron

As patron, the Auréa-owned British beauty retailer will support the British Beauty Council on its mission to raise the beauty industry’s reputation
Subscribe now