French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.
French YouTube vloggers outperform beauty websites
'YouTubeuses' identified as key players
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Bare la Terre launches, created in response to the ‘Sephora kids’ drama on TikTok
Read moreThe new brand, aimed at ‘in-betweens’, provides a stripped-back approach to skin care for Gen Alpha, and claims to have been developed to address a core ‘pain point’ of many parents
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L’Oréal Paris taps into cultural zeitgeist with The Devil Wears Prada 2 collaboration
L’Oréal Paris’ campaign with The Devil Wears Prada 2 brings Runway – the fashion magazine at the heart of the upcoming movie – to life in a humorous way, helping the brand to ‘show up in a moment that defines beauty and pop culture’
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