French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.
French YouTube vloggers outperform beauty websites
'YouTubeuses' identified as key players
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Almay taps Miranda Kerr as face of brand relaunch
Read moreAs the brand enters a ‘transformative’ new chapter amid a relaunch, Almay has teamed up with Australian model Miranda Kerr to front this next phase
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Beauty’s growing hunger for food and beverage partnerships
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Hair Care
Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2
The Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’