French YouTube vloggers outperform beauty websites

Published: 2-Feb-2015
Marketing

'YouTubeuses' identified as key players

You need to be a subscriber to read this article.
Click here to find out more.

French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Media

2025’s big beauty controversies: Urban Decay’s Only Fans ambassador, Skims’ ‘Hannibal’ mask and SPF recalls

Read more
The beauty industry has been awash with debates, controversies, scandals this year, from the Australian SPF recall drama to Dr. Squatch selling actress Sydney Sweeney’s bath water. Cosmetics Business rounds-up the biggest stories below…

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    ChatGPT is coming for the beauty industry, altering shopping habits in its wake Artificial intelligence (AI)’s beauty takeover is well underway with Target, Glossier and Skims all investing in ChatGPT, but is shopping via AI-powered chatbots another brief trend, or here to stay for good?
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch The Brazilian beauty brand has leaned into the internet’s obsession with the phrase ‘67’ with Cheirosa 67 – a limited-time-only fruity-amber scent which has sold out in 24 hours
  3. Byoma and Boots to host festive lab-inspired pop-up in London Gen Z skin care brand Byoma and UK beauty retailer Boots will celebrate skin health and barrier innovation at the activation taking place this weekend
  4. Huda Beauty ends partnership with Huda Mustafa The partnership’s end comes less than a month-and-a-half after Huda Beauty founder Huda Kattan and Love Island USA star Huda Mustafa paired up for the make-up brand’s ‘most requested’ collaboration
  5. Mielle named first Textured-Hair Care Partner for NFL The P&G-owned hair care brand joins the National Football League (NFL) in a new partnership as it showcases its high-performance, natural products on and off the pitch

Upcoming event

Paris Packaging Week 2026

5-6 February 2026 | Paris, France See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Media

2025’s big beauty controversies: Urban Decay’s Only Fans ambassador, Skims’ ‘Hannibal’ mask and SPF recalls

The beauty industry has been awash with debates, controversies, scandals this year, from the Australian SPF recall drama to Dr. Squatch selling actress Sydney Sweeney’s bath water. Cosmetics Business rounds-up the biggest stories below…
Hair Care

L’Oréal Paris doubles down on Arsenal partnership by teaming up with footballer Declan Rice

L’Oréal Paris UK&I has announced a new partnership with Arsenal midfielder and England footballer Declan Rice to champion two of its products ranges
Skin Care

Byoma and Boots to host festive lab-inspired pop-up in London

Gen Z skin care brand Byoma and UK beauty retailer Boots will celebrate skin health and barrier innovation at the activation taking place this weekend
You need to be a subscriber to read this article.
Click here to find out more.
Retail

ChatGPT is coming for the beauty industry, altering shopping habits in its wake

Artificial intelligence (AI)’s beauty takeover is well underway with Target, Glossier and Skims all investing in ChatGPT, but is shopping via AI-powered chatbots another brief trend, or here to stay for good?
Hair Care

Mielle named first Textured-Hair Care Partner for NFL

The P&G-owned hair care brand joins the National Football League (NFL) in a new partnership as it showcases its high-performance, natural products on and off the pitch
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Rare Beauty, L’Oréal Paris and Rhode this year’s holiday winners in terms of social influence

The winners of this year’s Christmas ‘holiday race’ were decided months ago in terms of social influence, according to new data from influencer marketing analyst Traackr, through consistent and strategic investments into communities and creators
Marketing

Cosmoprof Asia 2025 celebrates innovation and growth in the beauty sector

A successful 28th edition gathered 64,761 professionals confirming the event as the premier gateway to Asia-Pacific markets
Subscribe now