French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.
French YouTube vloggers outperform beauty websites
'YouTubeuses' identified as key players
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Chantecaille bolsters commitment to lion conservation with new collection
Read moreSales from the Beiersdorf-owned prestige brand’s Fall 2026 Lion Collection will help fund essential field technology used to track, monitor and identify lions in the wild, building on the company’s existing partnership with conservation organisation Lions Guardians
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Colour Cosmetics
Chantecaille bolsters commitment to lion conservation with new collection
Sales from the Beiersdorf-owned prestige brand’s Fall 2026 Lion Collection will help fund essential field technology used to track, monitor and identify lions in the wild, building on the company’s existing partnership with conservation organisation Lions Guardians
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Colour Cosmetics
Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far
Huda Kattan’s namesake make-up brand reclaimed the top spot on The Cosmetify Index, while luxury companies Dior Beauty and YSL Beauty have climbed up the top 50 ranking by improving their digital presence
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Marketing
Exclusive: Indu teams up with YouTuber family The Norris Nuts on limited edition edit
The British teen skin care brand founded by Aaron Chatterley has teamed up with Australian YouTuber family The Norris Nuts, who will star in a marketing campaign and front a limited edition edit of hero products
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Fragrance
Prada Beauty signs Zendaya as Prada Paradoxe Ambassador to mark ‘bold new chapter’
The 29-year-old actor, known for her roles in The Odyssey and the Spider-Man franchise, will front a new campaign for hero fragrance Prada Paradoxe, joining her husband Tom Holland as an ambassador for the L’Oréal-licensed brand