French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.
French YouTube vloggers outperform beauty websites
'YouTubeuses' identified as key players
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Exclusive: Maybelline’s new beauty campaign turns a subway delay into an inclusive runway
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Colour Cosmetics
Exclusive: Maybelline’s new beauty campaign turns a subway delay into an inclusive runway
‘Fit Me For Every You’ is the latest activation in the L’Oréal-owned brand’s new era of ‘culturally resonant’ storytelling, turning a subway delay in New York City into a moment that celebrates diversity and spotlights its number one foundation Fit Me
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
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