French millennials are more influenced by online beauty advertising

Published: 9-Apr-2018
Marketing

52% of French consumers aged 18-24 follow beauty influencers, according to Harris Interactive

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French consumers aged 18-24 are significantly more influenced by online comments and are more open to product advertising than older age groups, according to a new survey by L’Observatoire Cetelem and Harris Interactive.

However, comments from

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