Fragrance goes back to its roots

Published: 7-Oct-2015
Media Fragrance

The fragrance market is taking inspiration from unlikely places, says Emma Reinhold

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As one of the most mature markets in the C&T sector, fragrance has often struggled to build significant value wins in recent years. But, with a renewed appetite for creativity, innovation is seeping back – often from the most unusual of sources – and with it a significant growth in sales.

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Fragrances that smell like dream destinations are elevating Jo Loves to new heights

The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
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