Fragrance goes back to its roots

Published: 7-Oct-2015
Media Fragrance

The fragrance market is taking inspiration from unlikely places, says Emma Reinhold

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As one of the most mature markets in the C&T sector, fragrance has often struggled to build significant value wins in recent years. But, with a renewed appetite for creativity, innovation is seeping back – often from the most unusual of sources – and with it a significant growth in sales.

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