Fragrance goes back to its roots

Published: 7-Oct-2015
Media Fragrance

The fragrance market is taking inspiration from unlikely places, says Emma Reinhold

You need to be a subscriber to read this article.
Click here to find out more.

As one of the most mature markets in the C&T sector, fragrance has often struggled to build significant value wins in recent years. But, with a renewed appetite for creativity, innovation is seeping back – often from the most unusual of sources – and with it a significant growth in sales.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Jo Loves
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence

Read more
Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
  2. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Neuroscience and beauty innovation: key trends to watch in 2026 Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
  5. Jo Malone London unveils AI fragrance advisor to power ‘new era of digital scent discovery’ The Estée Lauder Companies-owned fragrance house has launched an artificial intelligence (AI)-powered tool – the Jo Malone London Scent Advisor – to replicate its in-store perfume consultation experience online

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence

Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Fenty Beauty to Rimmel London: Beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen next in an already busy year for beauty M&A
Fragrance

Kylie Cosmetics’ dessert-inspired pop-up to open in London

The pop-up event, hosted in collaboration with Lookfantastic, will promote the Coty-owned beauty brand’s newly launched Hair & Body Mists collection
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
Fragrance

Burberry Her fragrance taps Olivia Dean as leading 'Lady Lady'

The Coty-owned fragrance brand has named the Brit Award nominee as the face of its Her fragrance collection
Colour Cosmetics

Coty unveils strategic review of its Consumer Beauty business to better ‘compete’

The beauty giant said it will concentrate on its $1.2 billion revenue mass colour cosmetics business to strengthen its balance sheet, and has announced a leadership change as part of the shake-up
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Update: Cosmetics Business picks: 2025’s best beauty advent calendars

As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
Subscribe now