Firmenich opens new China fragrance creation centre inspired by ancient perfumery

By Austyn King | Published: 14-Mar-2023

The Villa Harmony centre in Shanghai will allow customers to discover traditional Chinese perfumery skills and ingredients to tap into the growing market

Firmenich is boosting its presence in China with the opening of a new fragrance studio focusing on the country's perfume heritage. 

The new Villa Harmony space in Shanghai was launched in partnership with Xun Laboratory, a Chinese fragrance firm that specialises in local ingredients and techniques.   

Customers will be able to explore co-creation opportunities, said Firmenich, including exhibitions and forum sessions, as well as expertise from Firmenich and Xun Laboratory on Chinese perfumery, local market preferences and consumer behaviour. 

The partnership will also highlight unique fragrance ingredients that are native to China, drawing on the country’s olfactive history, according to the companies.

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“The opening of Villa Harmony reiterates our bold ambitions in creating an ecosystem of partnerships in China, in never-before-seen spaces,” said Paul Andersson, President of Firmenich China.

“We are demonstrating our confidence in leading the fragrance segment in the dynamic Chinese market, paving the way for customers to discover new olfactive directions.”

Firmenich’s latest China-based venture aims to expand the Swiss ingredients giant’s capabilities in the country, following its Fine Fragrance Atelier in Shanghai, which opened in 2019.

“Our local and international customers will benefit from the immersive experiences, co-creation opportunities, fragrance creativity and product inspirations that are additionally introduced with the opening of Villa Harmony,” added Olivier Viejo, the company’s Vice President of Fine Fragrance APAC.

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