Feelunique has tapped Amazon’s fashion director Sarah Miles to fill the long-empty role of CEO as the company ramps up expansion into wellness.
“I am absolutely thrilled to be joining Feelunique, an exciting brand at a very exciting time,” said Miles, who served as EU Marketing & New Business Director for Amazon’s fashion business, helping the e-commerce giant launch its private label clothing business.
The former Diageo Managing Director takes the helm after Joel Palix stepped down in February after five years at the helm of the beauty e-tailer.
Feelunique described Miles as a ‘passionate brand developer’ and company chairman Robert Bensoussan said that her background with Amazon will bolster the beauty company.
“She brings with her an immense amount of experience, most recently in ecommerce, with a strong customer focus and prior to that in brands and internationally,” he added.
“These skills will help Feelunique to continue to strengthen its position as Europe’s leading online premium beauty retailer.”
