FaceGym has opened a new studio in Silver Lake, Los Angeles, US, as part of its broader strategic expansion in key international markets.
Founded by Inge Theron in 2014, the “facial fitness” brand takes a workout-inspired approach to beauty treatments and is only going from strength-to-strength.
The launch of the new studio marks the brand’s third location in LA, with the space being designed to “energise, elevate and empower”.
It features eight dedicated workout stations and offers FaceGym’s 35-minute treatments – including Signature Sculpt and Signature Hands Workouts.
Tension Release, Draining Cupping and LED Therapy also feature on the menu, with each treatment being delivered by the brand’s expert trainers using targeted muscle manipulation techniques.
FaceGym has 15 studios in London, Manchester and Oxford in the UK, as well as one in New York City and a previous one in Los Angeles.
The Silver Lake studio represents a new chapter for the brand in Los Angeles, Angelo Castello, CEO of FaceGym, told Cosmetics Business.
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