Pure Beauty

Exclusive: ‘clean’ lip brand Highr Collective expands UK presence with Harvey Nichols launch

By Amanda Pauley | Published: 10-Aug-2023

The D2C lipstick company will launch into the UK department store’s physical sites, as well as online, as part of its retail expansion strategy

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D2C ‘clean’ lip wear brand Highr Collective is launching exclusively into Harvey Nichols as part of its UK expansion strategy. 

The lipstick company has chosen the luxury department store as its first-ever UK retail partner and will be opening in Harvey Nichols' physical locations as well as online.

Highr Collective, which offers a collection of luxury ‘clean’ lipsticks that are between 66% to 74% organic, is building on its “booming” business momentum.

The brand has acquired 6,000 new customers in the past year and its sales are up 150% on average month-on-month over the past six months. 

The UK makes up 40% of the brand’s customer base, with the rest being the US.

“Harvey Nichols has a conscious-minded buying team and

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