Europe – UK: Deodorants Market Report 2017

By Jo Allen | Published: 13-Jul-2017 Featured companies: mmi by CARMA

The deodorant market has surprised analysts with surging sales of aerosols over the past year, shrugging off its label as a commoditised category

You need to be a subscriber to read this article.
Click here to find out more.

The latest results may appear to show that the UK’s deodorant and body spray market is drying up – but wipe the surface and there are shoots of growth to be found.

According to Kantar Worldpanel, retail sales drifted by -0.4% to total £542.21m in the year to 26 March 2017, while volumes managed to stay afloat with a gain of

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Beiersdorf
  • Kantar
  • Unilever
  • British Aerosol Manufacturers Association BAMA
  • Sam Farmer
  • A S Watson
  • IRI Group
See more

You may also like

Sustainability

UK regulator CMA drops Unilever ‘greenwashing’ probe

Read more
The Competition and Markets Authority closed the investigation following changes to Unilever’s product claims

Trending Articles

  1. Drunk Elephant initiates voluntary product recall in the US The skin care brand said there was an isolated ingredient mix-up between preservatives and surfactants during production
  2. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  3. Pierre Fabre Laboratories invests in skin care and supplements brand MiYé The pharmaceutical group will elevate the French start-up’s business by accelerating its R&D, brand presence and more
  4. Revlon relocates New Jersey R&D hub to ‘further amplify’ its capabilities The move marks an ‘exciting step’ in Revlon’s future, says CSO
  5. Packaging firms Berry Global and Amcor to merge The combined company is expected to reach US$650 million in annual earnings

Relevant companies

See more

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Sustainability

UK regulator CMA drops Unilever ‘greenwashing’ probe

The Competition and Markets Authority closed the investigation following changes to Unilever’s product claims
Finance

Unilever Q3 sales rise despite South East Asia slump

Sales slumped by 18% in Indonesia, with the consumer giant seeking to fix the long-standing’ market issues in the country
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

K18 on life under Unilever and global expansion plans

The biomimetic hair science brand’s CEO Suveen Sahib on being acquired by a beauty giant, expanding K18’s market reach and breaking into the styling category
Manufacturing

Unilever sells controversial Russia subsidiary to Arnest Group

The sale encompasses Unilever’s business in the country, its four Russian factories and its Belarus business
Hair Care

Unilever Prestige names Mary Carmen Gasco-Buisson CEO

The beauty and retail industry veteran joins the consumer goods business on 1 November and replaces former division head Vasiliki Petrou
Skin Care

Unilever Ventures and Silas Capital back Jenni Kayne’s Oak Essentials

The Californian brand’s line-up features 26 ‘clean’ skin and body care skus
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The new era of high-tech dry shampoos

Dry shampoos are transforming from a mere styling aid to a comprehensive hair care solution, with scalp health, odour technology and sustainable applicators coming to the fore
Subscribe now