Danielle Lauder, the great-granddaughter of Estée Lauder, has ventured into the beauty business 73 years after her esteemed ancestor
Estée Lauder's great-grandaughter follows in her footsteps with debut beauty launch
Danielle is a fourth-generation Lauder, the family behind one of the largest beauty companies in the world
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Battle of the lashes: why major beauty players are eyeing blockbuster mascara launches
Read moreDriven by innovation and premiumisation, the mascara category is outperforming amid softness in the wider make-up category, with players such as L’Oréal, Estée Lauder Companies and Coty all competing to claim the top spot
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Colour Cosmetics
Battle of the lashes: why major beauty players are eyeing blockbuster mascara launches
Driven by innovation and premiumisation, the mascara category is outperforming amid softness in the wider make-up category, with players such as L’Oréal, Estée Lauder Companies and Coty all competing to claim the top spot
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Marketing
Inside the modern beauty discovery dilemma and how brands can beat it
Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
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Ingredients
Are colour-correcting SPFs the cool kid on the beauty block once again?
Colour-correcting sunscreens that aim to reduce the appearance of redness, uneven tone and pigmentation are on the rise again, trying to become 2026’s ‘it’ beauty product. But, with tinted sunscreens being nothing new, can this fresh wave of launches make an impact?
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Retail
The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’
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Colour Cosmetics
MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last?
MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The Estée Lauder Companies-owned legacy player explains why this retail ‘pivot’ was necessary