EPL Beauty and Cosmetics

EPL is one of the global leaders in tube packaging, partnering with beauty brands to transform packaging into high-impact, sustainable brand experiences. With over 9 billion tubes produced annually across 22 sites on 5 continents, EPL combines industrial excellence with advanced decoration and material innovation to meet the evolving demands of the beauty industry

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Elevating Beauty Packaging Through Advanced Aesthetics & Sustainable Innovation

What we do

From skincare to haircare, EPL develops packaging solutions designed to:

  • Enhance shelf impact through advanced aesthetics
  • Deliver tactile and sensorial differentiation
  • Support circularity with next-generation materials
  • Ensure global scalability with consistent quality

Innovation & signature solutions

At the heart of EPL’s innovation is the Platina™ range — a new generation of mono-material laminate tubes designed for both performance and sustainability.

  • Platina™ PRO: advanced barrier performance with high-quality finishes
  • Platina™ ME: metallised finishes for enhanced visual impact and decoration
  • Platina™ Vision: high transparency and visual purity
  • r-Platina™: high PCR content, aligned with PPWR requirements

These solutions combine design flexibility, recyclability, and advanced aesthetics — expanding what tube packaging can deliver to beauty brands.

Decoration & differentiation

EPL offers advanced decoration capabilities to elevate brand expression:

  • 3D foil, hot stamping, silk screen, lens effects
  • Tactile finishes and soft-touch effects
  • Digital and high-definition printing

Sustainability

EPL is driving the transition towards circular beauty packaging:

  • EcoVadis Platinum rating (Top 1% globally)
  • Mono-material structures recognised by APR & RecyClass
  • Up to 95% recyclability performance
  • High PCR content solutions aligned with future regulations

Recognition

Recognised by the industry:

  • ETMA Tube of the Year
  • Pure Beauty Awards – Best Sustainable Innovation

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EPL Europe | LinkedIn

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EPL Beauty & Cosmetics

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