Coty-licensed Hugo Boss Parfums has cast four A-listers to front the campaign for its new Boss Alive fragrance.
Set to launch in June, the four actresses include Emma Roberts, Laura Harrier, Bruna Marquezine and Chloe Bennet, who are said to represent ‘carefree, confident and inspired’ women.
Speaking about the new partnership Wild Child actress Roberts said: “As an actress, I’m used to playing a character so it was liberating to be myself for this campaign.
“I felt so confident while we were shooting and there’s really no better feeling than that.”
Marvel’s Agents of S.H.I.E.L.D. actress Bennet added: “The other campaign talents are all awesome and working together is great because we all have so much in common, and yet, are so different at the same time.
“Any young woman can look up aot any one of us and see themselves in a different part of each of us.”
Meanwhile, Harrier said it was great to be part of a female-driven venture.
The German brand has previously collaborated with Harry Kayne, Liam Payne, Chris Hemsworth, Jamie Dornan and Birgit Kos to feature in its campaigns.