Finishing Touch Flawless, a skin care and hair removal brand, has cast US actress Emma Roberts as the fresh face of the brand.
The Wild Child star – and niece of Oscar winner Julia Roberts – will front Finishing Touch Flawless' latest multi-media marketing campaign, promoting its hair removal, spa and skin care products.
Across social media, she will also share her favourite brand products.
“To balance a busy lifestyle, I naturally gravitate towards simple, beautiful products and tools that are good for my skin and efficient to use in my daily beauty routine,” said the Scream Queens star.“So when I was approached to represent Flawless as an ambassador, it felt like the perfect fit.
"Finishing Touch Flawless has a wide array of gentle solutions that help you achieve healthy skin so you can look and feel your best every day."
Previously starring in Hugo Boss' Boss Alive fragrance campaign in 2020,Roberts follows Oscar-winning actress Halle Berry as the face of the Church & Dwight-owned brand's products, which include Flawless Brows, Flawless Nu Razor and the Flawless Face facial hair remover.
"We are extremely excited to welcome such a beautiful role model to our Finishing Touch Flawless family," added Stacey Ramstedt, VP of Marketing at Church & Dwight.
"Emma has many qualities that represent what our consumers are looking for today – to feel confident, comfortable and naturally beautiful in your own skin.
“As a mom and public figure who is constantly on the move, Emma makes it all look effortless with the help of a simplified beauty routine, making her the perfect representative for Finishing Touch Flawless."
Roberts rose to fame in the mid-2000s playing the lead role in Nickelodeon teen sitcom Unfabulous, and has gone on to find success with film roles in Valentine's Day and We're the Millers, as well as starring in multiple series of anthology horror series American Horror Story.