Emami moves into baby care in India

Published: 18-Jun-2009

Emami is launching a baby care line under the Healthy and Fair brand onto the Indian market. The initial launch will include oil, soaps and talcum powder followed by creams, lotions and shampoos. Repellents and other over the counter products will be launched in a later phase. Products will be priced 35% below competitors.


Emami is launching a baby care line under the Healthy and Fair brand onto the Indian market. The initial launch will include oil, soaps and talcum powder followed by creams, lotions and shampoos. Repellents and other over the counter products will be launched in a later phase. Products will be priced 35% below competitors.

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