Elon Musk’s new Burnt Hair fragrance sells $2 million in first 24 hours

By Alessandro Carrara | Published: 13-Oct-2022
Fragrance Retail

The Tesla CEO changed his Twitter bio to 'Perfume Salesman' and claims over 20,000 bottles have sold within 24 hours

You need to be a subscriber to read this article.
Click here to find out more.

Elon Musk, the world's richest man, has entered the beauty industry with a new fragrance called Burnt Hair.

The scent retails for US$100 on Musk’s website, The Boring Company, and has been described as the “essence of repugnant desire”.

Musk claimed on Twitter that

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • The Boring Company
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

7 fresh beauty launches to watch for this October

Read more
Cosmetics Business names seven of the biggest beauty launches of the week in this new round-up

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  3. Jo Malone London unveils AI fragrance advisor to power ‘new era of digital scent discovery’ The Estée Lauder Companies-owned fragrance house has launched an artificial intelligence (AI)-powered tool – the Jo Malone London Scent Advisor – to replicate its in-store perfume consultation experience online
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    This Works breaks into scent with functional fragrance launch for sensory regulation New launch Own Time from This Works sets out to support sensory shifts from day to night as the brand takes its first step into functional fragrance
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch The Brazilian beauty brand has leaned into the internet’s obsession with the phrase ‘67’ with Cheirosa 67 – a limited-time-only fruity-amber scent which has sold out in 24 hours

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

7 fresh beauty launches to watch for this October

Cosmetics Business names seven of the biggest beauty launches of the week in this new round-up
Retail

Superdrug reports demand for human interaction amid AI Christmas shopping takeover

The British retailer shared how, despite an increasing number Brits turning to AI tools for Christmas shopping inspiration, human interaction and advice leads to more tailored gifting
Skin Care

Coty’s Orveda unveils Thailand flagship, La Maison Orveda Bangkok

The opening marks the French biotech skin care brand’s first Thailand Maison as the company continues to grow its network of global Maisons
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence

Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate

Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

This Works breaks into scent with functional fragrance launch for sensory regulation

New launch Own Time from This Works sets out to support sensory shifts from day to night as the brand takes its first step into functional fragrance
Subscribe now