Elon Musk’s new Burnt Hair fragrance sells $2 million in first 24 hours

By Alessandro Carrara | Published: 13-Oct-2022
Fragrance Retail

The Tesla CEO changed his Twitter bio to 'Perfume Salesman' and claims over 20,000 bottles have sold within 24 hours

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Elon Musk, the world's richest man, has entered the beauty industry with a new fragrance called Burnt Hair.

The scent retails for US$100 on Musk’s website, The Boring Company, and has been described as the “essence of repugnant desire”.

Musk claimed on Twitter that

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