Elemis, the Cartterton-owned spa products and treatment provider, is putting its support behind women survivors of war with a £30k donation, new product launch and social media drive.
The brand’s financial contribution was announced to coincide with International Women’s Day celebrated today (8 March).
Besides the donation, Elemis is teaming up with Women for Women – a non-profit that provides aid to women survivors of war – for the #SheInspiresMe campaign for the second year in a row.
Life-long skills
Last year, the brand helped fund a class of women in Afghanistan through the charity’s year-long programme, during which women were taught new skills to help them earn an income.
With this year’s sizeable donation, Elemis hopes to help Women for Women enrol more than 10,500 women in the programme.
Like last year, Elemis is also launching a special product tie-in to help drive awareness of the campaign.
The new Pro-Collagen Heroes Collection contains three products including Pro-Collagen Marine Cream, Pro-Collagen Cleansing Balm and Pro-Collagen Advanced Eye Treatment.
Elemis Co-founder Oriele Frank hands over the £30k to Shivonne Graham from Women for Women
Oriele Frank, Co-Founder of Elemis, said: “We are extremely proud to continue supporting Women for Women International’s work and their mission this year.
“Through sales of the Pro-Collagen Heroes Collection we are able to help provide education, training and life-long skills to women, which is critical in breaking destructive cycles of poverty, food insecurity, and deprivation within the poorest communities.”
Social media push
Elemis is also encouraging consumers to put their support behind the #SheInspiresMe campaign by changing their profile picture on social media to one of a woman who inspires them.
The brand asks that consumers change their picture accordingly then tell the brand why the woman inspires them using #SheInspiresMe and @womenforwomenuk.
Elemis’ own team has shared who inspires them, with Frank penning a heartfelt tribute to her grandmother ‘Trixie’ Frank, who survived three concentration camps during the war.