US budget make-up brand e.l.f. Cosmetics, which launched into France in 2008, has opened its first bricks and mortar store, in Aix-en-Provence.

e.l.f Cosmetics opens first bricks-and-mortar store
Shop has opened in Aix-en-Provence
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Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May
Read moreThe e.l.f. Beauty-owned cosmetics brand, founded by Hailey Bieber, and the L’Oréal-owned dermatologist-led skin care giant were leading the way when it came to social media growth in May, according to Socially Powerful’s first Beauty Brand Global Social Index
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Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May
The e.l.f. Beauty-owned cosmetics brand, founded by Hailey Bieber, and the L’Oréal-owned dermatologist-led skin care giant were leading the way when it came to social media growth in May, according to Socially Powerful’s first Beauty Brand Global Social Index
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E.l.f. Beauty breaks into hair care and unveils Bigfoot-inspired advert for launch
E.l.f. Hair is a ‘prestige-quality’ collection that has been created after the drugstore brand learned its consumers wanted e.l.f. hair care products. A comical advert that depicts Bigfoot having a good hair day in the woods has been created for the launch
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The wait is over: Rhode’s highly-anticipated bronzers and luminizers launch this month
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