Ingredients supplier DSM has launched a digital storefront for its personal care products.
To achieve this, the Swiss chemicals company partnered with Knowde, a leading e-commerce site for chemicals, ingredients and polymers.
The Personal Care & Aroma storefront on Knowde will help facilitate a better and richer customer experience, says DSM, thanks to its easy access and great functionality.
Knowde employs a proprietary search algorithm to give buyers the ability to search seller storefronts to find, compare and sample products.
A total of 43 DSM brands and 115 ingredients for markets including skin care, hair care, sun care, bath and body care, colour cosmetics, fragrance, oral care and nail care will be included.
“Digital communication and e-commerce are becoming increasingly important to the chemical industry, and DSM is embracing this transformation and exploring a wide range of possibilities,” said Rishabh Pande, Vice President Marketing & Innovation, DSM Personal Care & Aroma.
“Our new Knowde storefront is an important step that enables us to expand our digital presence and reach and provide an enhanced customer experience.”
Ali Amin-Javaheri, CEO of Knowde, added: “We’re thrilled that DSM has launched a store on the Knowde platform. This will make it easier than ever for customers to find DSM products and interact directly with DSM experts."
The partnership is said to be a key step in DSM’s broader digitalisation strategy.