Dior loses ‘Pretty Savage’ trademark battle in attempt to protect ‘Sauvage’

Published: 11-Aug-2020
Regulatory Fragrance

Parfums Christian Dior filed an opposition against an application to trademark ‘Pretty Savage’ claiming it could have a negative impact on its own ‘Sauvage’ trademark

You need to be a subscriber to read this article.
Click here to find out more.

Dior has failed to stop a cosmetics trademark application for ‘Pretty Savage’ from being registered in the UK.

Parfums Christian Dior filed an opposition to a trademark application by Adele

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
See more

You may also like

Fragrance

Loewe taps Jamie Dornan and Sophie Wilde for new perfume campaign

Read more
Photographer David Sims directs the luxury house’s new film, which sees the actors promoting its fragrances and candles

Trending Articles

  1. Expect matcha, rice milk and sesame in fragrance launches in 2025 A report curated by The Fragrance Shop and CPL Aromas also said to expect the rise of technology and personalisation in fragrance in the new year
  2. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  3. Charlotte Tilbury setting spray withdrawal hits Puig shares The Barcelona-based conglomerate is the latest company to voluntarily withdraw product batches for quality issues
  4. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  5. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Fragrance

Loewe taps Jamie Dornan and Sophie Wilde for new perfume campaign

Photographer David Sims directs the luxury house’s new film, which sees the actors promoting its fragrances and candles
Fragrance

Update: Dior releases its J’adore campaign film starring Rihanna

The singer’s debut as the new face of Dior’s J’adore is complete with the unveiling of the official campaign film, shot at France’s Palace of Versailles
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: new 8 beauty products to know in August

Cosmetics Business rounds up the hottest launches in August, including Prada and Mugler’s new fragrance additions
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 beauty launches to know this summer

Cosmetics Business rounds up a selection of new beauty, hair care and fragrance launches that have been released in July
Fragrance

Dior taps Rihanna to front J’adore fragrance

The singer and beauty entrepreneur will star in a new campaign for the luxury brand’s hero product, which will debut later this year
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 new beauty products to know

Cosmetics Business looks at six new beauty launches out this week, including Fenty Beauty’s hair care and Chanel's latest perfume
Colour Cosmetics

LVMH promotes Bernard Arnault’s son to MD of holding company

Frédéric Arnault will lead Financière Agache which controls the French beauty and fashion empire
Subscribe now