Damage limitation from Aveda
The new treatment, described as a daily ‘vitamin boost’ for damaged hair by vp global creative director, Antoinette Beenders, contains a blend of botanicals including organically derived quinoa protein, sustainably sourced from Peru, which is said to penetrate the hair shaft to help facilitate repair.
Wheat protein meanwhile helps protect against thermal damage during heat styling, while soy-derived oil helps to detangle hair and protect it from breakage while combing. Certified organic essential oils of bergamot, ylang ylang and mandarin meanwhile provide an uplifting aroma.
For best results, Beenders encourages consumers to apply the leave-in product to damp hair before styling.
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From concept to shelf – the untold story of 12 iconic beauty products
Read moreLa Roche-Posay’s Anthelios sunscreen, YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam, CeraVe’s Moisturising Cream and Clinique’s Black Honey are all category-defining beauty items. CB reveals how these products, and several others, have stood the test of time to remain bestsellers
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Colour Cosmetics
![From concept to shelf – the untold story of 12 iconic beauty products]()
From concept to shelf – the untold story of 12 iconic beauty products
La Roche-Posay’s Anthelios sunscreen, YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam, CeraVe’s Moisturising Cream and Clinique’s Black Honey are all category-defining beauty items. CB reveals how these products, and several others, have stood the test of time to remain bestsellers
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Hair Care
![How beauty veteran Shane Wolf is boldly taking Aveda into its next big chapter]()
How beauty veteran Shane Wolf is boldly taking Aveda into its next big chapter
The Estée Lauder Companies-owned hair care brand is doubling down its focus on the salon industry, with Wolf leading the business towards improved sustainability goals and recognition to ‘pioneer the next chapter of responsible beauty’
