Daisy does it again for Marc Jacobs

Published: 25-Nov-2010
Fragrance

Coty continues the daisy chain

Marc Jacobs has launched a new fragrance in his Daisy franchise, Daisy Eau So Fresh. The new fragrance, created by Firmenich’s Alberto Morillas targets a younger audience than the original scent and has been reworked with raspberry, rose and plum notes to create a fruitier scent. Opening with top notes of ruby red grapefruit, raspberry, green leaves and pear, the scent blends to a heart of violet, wild rose, apple blossom, lychee and jasmine petals. Finally, plum, musks and cedarwood make up the dry down.

In keeping with the whimsical spirit of the fragrance, the bottle features an oversized cap complete with six pink, white and yellow daisy heads. The flacon is a taller, slimmer version of the original and shows off the pink juice inside.

Available as a 125ml and a 75ml edt, the fragrance is also accompanied by a scented body lotion and will launch worldwide from February.
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