Michelle D'vaz has been promoted from national advertising and PR manager to brand and marketing manager at The Perfume Shop (AS Watson).
After joining the fragrance retailer as trade marketing manager in 2007, D'vaz has been responsible for the delivery of the company's loyalty scheme, as well as its TV advertising campaigns and PR and marketing strategy.
"I am thrilled to have been appointed brand and marketing manager and I look forward to helping to drive the business forward and continuing to develop and grow our core values in 2013," said D'vaz.