As the clean beauty movement continues to evolve over time, transparency has come to the forefront of consumers’ minds. Conscious of environmental changes, today’s beauty consumers are searching for high performing, eco-friendly, and guilt-free beauty products from brands that align with their values. Focus has shifted from only ingredients to taking a closer look at the entire life cycle of a product, from ethical sourcing to manufacturing processes.
The latest performance validation study includes a hair sensory evaluation on colour treated hair testing Incromine BD versus traditional quats. Results prove that Incromine BD offers equivalent conditioning and sensory benefits to traditional quats in all attributes for colour treated hair.
Incromine BD delivers on sustainability without compromising performance. It is readily biodegradable according to the OECD 301B guidelines and evaluation. Incromine BD isalso considered vegan suitable*, cruelty-free, non-GMO, quat-free, 73% derived natural according to ISO 16128, Halal certified, and IECIC listed.
Incromine BD offers a product that not only delivers superior performance but also supports sustainability goals. This product reflects Croda’s sustainability mission to become Climate, Land, and People Positive by 2030.
*can be considered to be generally suitable for vegan; however, as there is no single agreed definition nor a standard, global certification, if you are interested in making a vegan claim, please request our Vegan Suitability statement for specifics on this product and compare to the certification(s) you are seeking to meet.
