Pure Beauty

Crabtree & Evelyn prepares to open new concept store

By Becky Bargh | Published: 28-Nov-2018

The retail space will open at Islington Townhouse in north London from 30 November hosting a number of events in the lead up to Christmas

Beauty brand Crabtree & Evelyn is preparing to open a new concept store at London’s Islington Townhouse, UK.

Opening to customers on 30 November - featuring a weekend of live art that continues until 2 December - shoppers are invited to browse the whole house and its products on offer.

Crabtree & Evelyn's new Christmas collection candle

Crabtree & Evelyn's new Christmas collection candle

The first 100 customers to arrive will be given a goody bag and brand products, and all visitors will be in with a chance to win a collection of Crabtree & Evelyn prizes.

As well as a retail space the the brand will also be using the hub for events.

Customers will be able to partake in a writing workshop, a wreath making class, portrait drawing and a gong bath, as well as watching musician Tali Shear live.

Each event has been created with, and for, members of the local community in an effort to build local talent.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like