Cosnova reveals Brazilian expansion plans for essence make-up brand

Published: 19-Jan-2018
Colour Cosmetics Finance

The company, which dominates the German cosmetics market, plans to head into Brazil in 2018

You need to be a subscriber to read this article.
Click here to find out more.
Cosnova reveals Brazilian expansion plans for essence make-up brand
the essence 'Maker shop' in Berlin, Germany

the essence 'Maker shop' in Berlin, Germany

Cosnova reveals Brazilian expansion plans for essence make-up brand

Cosnova, the German cosmetics company, has announced plans to take its essence make-up brand into Brazil.

The brand expanded into the US in 2008 and Italy in 2017, and will now take its millennial-focused colour brand essence – which turned 15 this year – into Brazil via its cosnova Brasil Cosmetics Ltda company.

Javier González, Founder and Managing Director of cosnova Beauty, said: “The Brazilian cosmetics market is one of the

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics
Cosnova Beauty enters skin care with Niche Beauty Lab acquisition

Cosnova Beauty enters skin care with Niche Beauty Lab acquisition

Read more
The essence and Catrice Cosmetics owner is strengthening its portfolio with the addition of Niche Beauty Labs, whose brands include Acnemy, Theramid and Transparent Lab

Trending Articles

  1. Shiseido returns to profit in Q3 26, but Drunk Elephant records ‘severe underperformance’ Despite returning to profit, Drunk Elephant global sales decreased 23% during the quarter after recording ‘some severe underperformance’ in US e-commerce sales
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Colgate-Palmolive fined $930,000 by US authorities over ‘violations’ of chemical reporting Colgate-Palmolive, the owner of Sanex, failed to report numerous chemical substances imported between 2016 and 2019, and has reached a settlement with the US Environmental Protection Agency over violations of its chemical reporting
  4. L'Oréal leads funding round for Chinese biotech company PAM2L L'Oréal’s strategic corporate venture capital fund BOLD said it will leverage its beauty and formulation expertise to explore the broader scientific value of innovative bio-actives via a minority investment in PAM2L Biotechnologies
  5. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

Colour Cosmetics
Cosnova Beauty enters skin care with Niche Beauty Lab acquisition

Cosnova Beauty enters skin care with Niche Beauty Lab acquisition

The essence and Catrice Cosmetics owner is strengthening its portfolio with the addition of Niche Beauty Labs, whose brands include Acnemy, Theramid and Transparent Lab
Finance
Cosnova revenues top $1 billion for the first time

Cosnova revenues top $1 billion for the first time

The US has become the brand owner’s second-largest market after Europe, with its partnerships with Amazon and Target supporting sales growth
Colour Cosmetics
cosnova sees 2021 sales boost on back of 50% hike in e-commerce

cosnova sees 2021 sales boost on back of 50% hike in e-commerce

German company expects social commerce, live shopping events and augmented reality tools will further grow digital presence
Colour Cosmetics
Europe’s number 1 cosmetics brand essence now available on Just My Look and Feel Unique

Europe’s number 1 cosmetics brand essence now available on Just My Look and Feel Unique
Colour Cosmetics
Make-up brand Catrice aims to become market leader upon UK debut

Make-up brand Catrice aims to become market leader upon UK debut

Parent company Cosnova’s General Manager says digitalisation is one of the make-up brand's primary focus areas
You need to be a subscriber to read this article.
Click here to find out more.
Finance
Beauty industry acquisitions: Why 2018 is set to break records

Beauty industry acquisitions: Why 2018 is set to break records

Cosmetics and personal care acquisitions seem two a penny in 2018. But what is prompting this rise in M&A activity and which beauty categories are most appealing to investors?
You need to be a subscriber to read this article.
Click here to find out more.
Finance
German market embraces natural beauty and do-it-yourself lines

German market embraces natural beauty and do-it-yourself lines

German demand for beauty customisation and natural ingredients is driving sales of cosmetics and toiletries, as Barbara Bierach writes
Subscribe now