China’s large and rapidly growing cosmetics market continues to attract South Korean cosmetics companies. The popularity of Korean cosmetics as a duty free purchase among Chinese tourists visiting Korea, the popularity of Korean popular culture and the presence of Korean brands already in China all help in creating new opportunities for Korean beauty players.
Coreana to move into China
The South Korean cosmetics company is looking to manufacture and distribute brands in China
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Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist Georgina Tanner
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