Profile
BASF’s Personal Care business is the world’s leading supplier of high performance ingredients for the personal care industry. As part of BASF’s Care Chemicals division, the business provides all the resources of a global industry leader combined with consumer insights and innovation-driven solutions.
The Personal Care business of BASF strives to anticipate market demands for new personal care products and concepts for all applications in the personal care market.
Its wide product range includes, beside others, surfactants and emulsifiers, polymers, emollients, specialty actives, pigments and UV filters.
With production and development sites as well as sales and marketing offices all over the world, the business offers its customers the winning combination of global reach, technological excellence and formulation expertise.
Its focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF’s Personal Care business a valued partner for the personal care industry.
Market Segments
Specialised in Personal Care business
Nobody knows your business like you do – good to know your partners at BASF’s Personal Care business speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.
In today’s increasingly fragmented personal care market, consumers expect more than excellent personal care products. They want to be seen as individuals and be invited on a journey. The journey our customers offer is a story starring their products and the personalities of the people who use them. But that story is only as good and convincing as the performance this product delivers.
Here at BASF’s Care Creations®, we make a promise to our customer to deliver solutions that fill this story with life.
- AP/Deo: Offering solutions for freshness and confidence
- Body Care: 360° care for body and soul
- Face Care: Inspiring textures
- Hair Colouring: True colours
- Hair Conditioning/Shampoo: Performance and passion for beautiful hair
- Hair Styling: Expressing Individuality
- Oral Care: Oral health and protection to smile about
- Skin Rinse-off: Skin cleansing, that knows how to care
- Sun Care: Industry experts in UV protection
What’s new
Beyond Beauty
Let's unlock the future of Personal Care
BASF takes an active role in enabling solutions that contribute to a more sustainable future. We want to go beyond what has been possible, collaborating to offer an even more transparent and comprehensive approach to beauty. Not only are we combining cutting-edge technologies with scientific evidence, we also care about a transition to more sustainable and ecologically conscious solutions. Backed by digital services, we aim to empower our customers to unlock new opportunities in Personal Care.
Learn more: www.personalcare.basf.com/beyondbeauty
Introducing BASF’s latest advanced digital service on D’lite
The Surfactant Navigator
Master high performance sustainable surfactant solutions
Over 800 surfactant mixtures and prediction models to accelerate rinse-off formulation design
Explore now on D’lite: https://dliteworld.basf.com/ui/
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