Colour Glaze exceeds sales by 190%

Published: 7-Nov-2006

Kao says its John Frieda Luminous Colour Glaze, which opened a new home use product sector in hair care, has exceeded sales targets for the first three months by 190% in the UK alone. The range is inspired by classic salon glazing and is designed to give high shine and a hint of glossy colour.


Kao says its John Frieda Luminous Colour Glaze, which opened a new home use product sector in hair care, has exceeded sales targets for the first three months by 190% in the UK alone. The range is inspired by classic salon glazing and is designed to give high shine and a hint of glossy colour.

"We pride ourselves on our first to market positioning and the success of John Frieda Luminous Colour Glaze is a direct result of the close working relationship between the professionals at the salons worldwide and our first class R&D team, which led to the creation of a range that has a real reason for being and truly delivers on results," commented Arnaud Meysselle, general manager for Kao Brands Europe UK.

• See the SPC November 2006 issue for a full examination of the current hair colourants sector.

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