Colgate-Palmolive is rumoured to be exploring the potential sale of some of its personal care brands, according to a new report.
The alleged sale could see Colgate-Palmolive offload certain mass-market personal care brands within its portfolio, according to a report by Reuters.
This is rumoured to include hand and body soap brand Softsoap, deodorant soap and body wash brand Irish Spring, and men's deodorant brand Speed Stick.
Reuters reported that Colgate-Palmolive is allegedly working with investment bank Goldman Sachs to support the sale.
Should the rumoured sales go ahead, Colgate-Palmolive could fetch more than US$1bn as a result of the alleged dealing.Colgate-Palmolive’s roster of personal care brands currently includes Sanex, Palmolive, Protex and Tahiti, in addition to Softsoap, Irish Spring, Speed Stick and Lady Speed Stick.
The company also owns skin health brands PCA Skin, Elta MC Skincare and Fiorga, alongside a number of home care, pet care and oral care brands.
Cosmetics Business has reached out to Colgate-Palmolive for comment.
Lead imeage credit: Adobe Stock/Katherine Welles
Related content:
- Puig to fully acquire skin care brand Isdin as it deepens ‘presence in dermocosmetics’
- Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales
- Biotech hair brand Vegamour snapped up by KVD Beauty owner Belle Brands
- Mane Group acquires Cvista to strengthen citrus fragrance capabilities
