Click & collect key to e-tailing success
The latest research into online consumer buying patterns has revealed that ôclick and collectö services remain an effective means of driving customers into stores.
The latest research into online consumer buying patterns has revealed that "click and collect" services remain an effective means of driving customers into stores. The survey, published in Econsultancy's Christmas 2012 Online Shopping Survey, quizzed 1,000 UK and 1,000 US online consumers on their shopping habits.
Amongst its key findings, was that 40 per cent of UK consumers used reserve and collect services over the Christmas period. Despite this, half of the UK's top 50 online retailers still don't offer this service.
They study also revealed that delivery remains a major problem for online retailers, and key threat to their customer retention rates. While 87 per cent of consumers surveyed received their orders when promised, 59 per cent said they would abandon a retailer if it failed to meet its delivery promises. A further 24 per cent avoided an online purchase altogether due to a lack of suitable delivery options.
Despite this, online shopping continues to gain momentum, with 69 per cent of total respondents admitting to carrying out the majority of their Christmas shopping online.