Clear formulations – a growing trend for BRB in Asia-Pacific

Published: 8-Sep-2014

There is a growing trend for transparent products in the Asian cosmetics and toiletries market.


There is a growing trend for transparent products in the Asian cosmetics and toiletries market. Many products claim to use “clear” formulation techniques in their gels and emulsions. Consumers always enjoy using clear products as they deliver cooling and soothing effects which are suitable for hot weather and high humidity. Clear formulations are widely used in men’s skin care to provide the cooling sensation and light feel required for the male grooming market. The trend for emulsions in skin moisturisers is moving towards a cream-gel texture. A cream-gel emulsion is a light weight emulsion with semi-transparent appearance. It brings enhanced compatibility with an oily skin which is the most common skin type in Asia.

Silicones in clear formulations offer superior aesthetic and technical characteristics. They deliver excellent sensory benefits like lightness, softness, a luxurious texture, longer-lasting and protecting effects.

The following formulations will be unveiled by BRB Silicones at in-cosmetics Asia and rolled out through its entire Asian distributors’ network during 2015:

  • Fresh Effect CC Cream
  • CC Leave In Hair Conditioner
  • Daily Care Moisturising Shampoo
  • Perfectly Clear Gel Moisturiser
  • Deep Moisturising Shea Body Butter
  • Clear Sun Mist
  • Total Repair Clear Rinse Off Conditioner
  • Clear gel with 3D Unishapes
  • Companies:
  • BRB Silicones
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