BRB presents Smart Beauty concept at in-cosmetics Global 2022

Published: 8-Apr-2022

At in-cosmetics Global 2022 in Paris, BRB will continue to showcase the benefits of its latest performance silicone portfolio, coupled with various new inspirational formulations based on novel concepts

BRB presents the concept of Smart Beauty – minimising the impact on the environment and maximising results on your formula. We can still be environmental-friendly and protect our planet even when using silicones within a product. Silicones will enhance the personal care formulations, both in term of efficacy and sensory.

We focused on 3 major principles:

  • Minimalism – less ingredients used;
  • Multi-purpose – one product can be used for different applications;
  • Responsible formulas - highly efficient ingredients or energy saving manufacturing processes

Based on this concept, BRB has developed 4 new formulas:

  • Moisturising Body Cream Cleanser (with BRB 2835 and 2836),
  • Vegan Cleansing Oil (with BRB DM 55 and Caprylyl Methicone),
  • Silky Curl Defining Cream (with BRB 1860 and PTM 20) and
  • Audacious Lipstick (with BRB 2836, Caprylyl Methicone, TMS-50I and PMS-5)

BRB strongly believes this concept can bring benefits to our customer and respect our mother earth at the same time.

You are invited to visit us on our stand, R14 at in-cosmetics Global 2022, to discuss your personal care needs with our specialists.

BRB Silicones for Personal Care… The Power of Smart Ingredients


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