Chanel plays it bleu
The woody aromatic, created by in-house nose Jacques Polge, opens with zesty notes of citrus accord, vetiver and pink pepper, blending to a heart of grapefruit, labdanum and dry cedar notes. Finally the base comprises frankincense, ginger and sandalwood.
The juice is presented in a navy blue flacon featuring a magnetised cap which creates a satisfying ‘click’ when placed back on the bottle. An aftershave lotion and spray deodorant are also available alongside the edt.
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Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently
Read moreAlthough the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
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Fragrance
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Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently
Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
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Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
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