Chanel plays it bleu

Published: 20-Sep-2010
Fragrance

Taking its inspiration from a blue-skied, sun-baked summer’s day, Chanel’s new men’s fragrance Bleu is said to embody the concept of freedom.

The woody aromatic, created by in-house nose Jacques Polge, opens with zesty notes of citrus accord, vetiver and pink pepper, blending to a heart of grapefruit, labdanum and dry cedar notes. Finally the base comprises frankincense, ginger and sandalwood.

The juice is presented in a navy blue flacon featuring a magnetised cap which creates a satisfying ‘click’ when placed back on the bottle. An aftershave lotion and spray deodorant are also available alongside the edt.
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