The power of celebrity in today’s culture is paramount and ever-growing. While celebrities have long been aligned with beauty products as ambassadors or ‘faces’ of campaigns, a new survey by Canadean has revealed that more consumers are affected by celebrity endorsement than one might think.
Celebrity endorsement a deal-breaker for consumers
Middle East & Africa most influenced by celebrity backing
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Special report: South Korea's male grooming market
Read moreSouth Korean men spend more money on skin care products than men anywhere else in the world
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.