The power of celebrity in today’s culture is paramount and ever-growing. While celebrities have long been aligned with beauty products as ambassadors or ‘faces’ of campaigns, a new survey by Canadean has revealed that more consumers are affected by celebrity endorsement than one might think.
Celebrity endorsement a deal-breaker for consumers
Middle East & Africa most influenced by celebrity backing
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Special report: South Korea's male grooming market
Read moreSouth Korean men spend more money on skin care products than men anywhere else in the world
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