Celebrity biotechnology: revealing nature’s hidden potential for cosmetics

Published: 15-Jun-2026

The cosmetic industry is moving toward high-performance models driven by a sophisticated understanding of biological systems and an increasing demand for sustainability. In this context, innovation relies on our ability to explore new scientific territories, granting access to resources and life stages previously deemed inaccessible

As a pioneer in this field, Seppic perfectly illustrates this advancement with its exclusive Celebrity™ biotechnology, specializing in the controlled cultivation of ephemeral or rare life forms.

This cutting-edge platform grants access to rare biomass by cultivating it completely independent of seasonal and climatic variations. It is precisely through this technological mastery that Seppic has unlocked a rare and small form of giant kelp (Macrocystis pyrifera) to create its latest active ingredient: Macro’Age™ Naturally impossible to harvest sustainably in its original environment, this hidden resource is now reliably accessible for cosmetic formulation.

Thanks to this precision process, the resulting active ingredient, Macro’Age™, features a unique phytochemical signature characterized notably by low molecular weight laminarins, distinguishing it from standard mature algae extracts.

Macro’Age™ introduces an innovative approach to skincare by supporting the skin during its natural recovery phase when facing chronic inflammation, also known as inflamm’aging. By targeting dermal architecture, this active ingredient delivers a global action on visible signs of aging.

Beyond its validated efficacy against market standards like retinol and bakuchiol, Macro’Age™ secures the future of formulation. The underlying Celebrity™ biotechnology offers high supply chain reliability, independent of climatic or seasonal variations and is validated by Life Cycle Assessments (LCA).

Macro’Age™ demonstrates that cutting-edge anti-aging efficacy can perfectly align with a controlled environmental footprint.

Click here to explore Macro’Age™

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