Michael Benson is the Marketing Director at personal care giant Church & Dwight UK.
Prior to joining the maker of Batiste and Nair in 2014, Benson's marketing career spans consumer goods from leading drinks player Diageo to Elizabeth Arden, while under Unilever ownership.
"I’m always motivated by the fresh challenges and ideas that come from our brands, as it drives increased creativity," he tells Cosmetics Business.
Here, in association with CEW UK, Benson shares what he believes are the most essential skills a cosmetics industry professional can possess and how to become a leader in beauty.
What was your first marketing role in beauty?
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