American supermodel Bella Hadid is rumoured to have undergone the buccal fat removal procedure
From the bizarre (boiled lettuce water) to the dangerous (antidiabetic medication Ozempic) to promote weight loss.
But as calendars rolled around to the new year, a more controversial face sculpting trend swept across TikTok buccal fat removal.
Searches for the procedure skyrocketed on the Gen Z-focused platform, with the term receiving over 109 million views at the time of writing.
People searching for 'buccal fat removal' also soared by
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