Bubble partners with American Eagle as it extends ‘beyond the bathroom’

Bubble’s founder and CEO Shai Eisenman tells Cosmetics Business that further collaborations are set to follow as the skin care brand’s 100,000-plus community demands lifestyle products that ‘bring the brand to life’

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Skin care brand Bubble is making its first foray into fashion via a partnership with US apparel brand American Eagle.

The collaboration includes a 30-strong range of co-branded merchandise and a limited edition four-piece Bubble skin care set called Dewy Delights.


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Hoodies, loungewear and a jean jacket form part of the apparel range, which is designed to “feel cosy, expressive, easy, and very ‘Bubble’”, Shai Eisenman, Bubble’s founder and CEO, told Cosmetics Business.

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