Bubble partners with American Eagle as it extends ‘beyond the bathroom’

By Lynsey Barber | Published: 13-May-2026
Skin Care Marketing

Bubble’s founder and CEO Shai Eisenman tells Cosmetics Business that further collaborations are set to follow as the skin care brand’s 100,000-plus community demands lifestyle products that ‘bring the brand to life’

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Skin care brand Bubble is making its first foray into fashion via a partnership with US apparel brand American Eagle.

The collaboration includes a 30-strong range of co-branded merchandise and a limited edition four-piece Bubble skin care set called Dewy Delights.

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Hoodies, loungewear and a jean jacket form part of the apparel range, which is designed to “feel cosy, expressive, easy, and very ‘Bubble’”, Shai Eisenman, Bubble’s founder and CEO, told Cosmetics Business.

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