Bourjois introduces new winter make-up

Published: 24-Nov-2011
Colour Cosmetics

Contours and shading will be key looks for 2012

Bourjois introduces new winter make-up
In February Bourjois (Chanel) will launch Volume Glamour MAX Definition Mascara, said to combine high definition with volume. Following the launch of Volume Glamour MAX, Volume Glamour MAX Definition Mascara claims to provide ten times more volume to lashes thanks to its volume-enhancing agents and black pearl extracts.

Featuring a maxi brush that includes more than 500 bristles, Volume Glamour MAX Definition Mascara is said to define eyes lash by lash. The brush also features a special bristle tip for tiny lashes.

Meanwhile Bourjois is also launching its Black & Light Winter 2012 Collection that combines the effect of light and shade with products like Light eyeshadows, available in golden white, sky blue and grey-pink, and the new pencil Shadow & Light, featuring a double tip with a dark and a light end.

In March the company will also roll out the innovative Flower Perfection, Bourjois’ first youth extension foundation with SPF15 which will include a handy sponge applicator.
See more

You may also like

Colour Cosmetics
Coty appoints Kara Langan General Manager of Consumer Beauty US to ‘strengthen’ the business

Coty appoints Kara Langan General Manager of Consumer Beauty US to ‘strengthen’ the business

Read more
Langan, who most recently served as Chief Marketing Officer of Face and Skincare at Evermark, will join Coty this month, overseeing the commercial strategy and brand performance of its consumer beauty business in the US

Trending Articles

  1. Lady Gaga’s Haus Labs shares apology following bronzer shade range backlash Haus Labs, the brand founded by singer and actress Lady Gaga, has shared an apology statement on its social media channels following creator feedback around the lack of inclusivity in the shades for its new bronzing sku, Sun Dipped Bronzing Veil
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London The fashion retail entrepreneur and reality television personality is breaking into beauty with his very own brand, Lipstick London, aiming to be a one-stop-shop for lips that spans 13 categories and 99 shades. But can former Dragons’ Den star Touker Suleyman become ‘the authority’ on lips? CB gets the lowdown…
  3. Lady Gaga’s Haus Labs taps actress Philippine Leroy-Beaulieu for concealer campaign The 63-year-old French actress, best known for playing Sylvie Grateau in Netflix series Emily in Paris, is the face of the make-up brand’s new ‘We Love Concealer’ campaign, which spotlights Haus Labs’ new Triclone Skin Tech Collection
  4. The Lipstick Lesbians give update on Leaked Labs following Leak 001 product backlash Brand founders Alexis Androulakis and Dr Christina Basias Androulakis have provided an update on Leaked Labs in a new documentary-style film, explaining that second product – Leak 002: an eyeshadow called ‘Sexachrome’ – has been delayed until November due to reassessing the business
  5. Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics Laneige-owner Amorepacific has made a strategic investment in biotechnology company Junevity to utilise its RESET Platform – a tool that can discover novel skin-ageing pathways

Upcoming event

Brand Licensing Europe 2026

6 - 8 October 2026 | London See all

You may also like

Colour Cosmetics
Coty appoints Kara Langan General Manager of Consumer Beauty US to ‘strengthen’ the business

Coty appoints Kara Langan General Manager of Consumer Beauty US to ‘strengthen’ the business

Langan, who most recently served as Chief Marketing Officer of Face and Skincare at Evermark, will join Coty this month, overseeing the commercial strategy and brand performance of its consumer beauty business in the US
Colour Cosmetics
Chanel taps MUA Lucia Pieroni as Creative Makeup Director

Chanel taps MUA Lucia Pieroni as Creative Makeup Director

Make-up artist Lucia Pieroni joins luxury brand Chanel as Creative Makeup Director, working alongside the Makeup Creation Studio
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover

Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover

With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
Colour Cosmetics
L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty
Colour Cosmetics
Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch

Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch

Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From concept to shelf – the untold story of 12 iconic beauty products

From concept to shelf – the untold story of 12 iconic beauty products

La Roche-Posay’s Anthelios sunscreen, YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam, CeraVe’s Moisturising Cream and Clinique’s Black Honey are all category-defining beauty items. CB reveals how these products, and several others, have stood the test of time to remain bestsellers
You need to be a subscriber to read this article.
Click here to find out more.
Packaging
Is Marc Jacobs Beauty’s new trinket-style packaging a hit or miss?

Is Marc Jacobs Beauty’s new trinket-style packaging a hit or miss?

Marc Jacobs Beauty's revamped make-up range has pivoted from the sleek black compacts of the discontinued OG range, leaning heavily into the whimsical, collectable beauty packaging trend instead. This decision has divided opinion, with many asking: is this a winning strategy?
Subscribe now