Pure Beauty

Boots expands wellness category with new CBD partnership

By Becky Bargh | Published: 8-Jul-2020

The UK beauty retailer is now offering a selection of products from luxury CBD brand Kloris

UK beauty retailer Boots has expanded its wellness category with a new partnership.

Customers will now be able to shop a range of products from CBD brand Kloris in store and online.

Joining the retailer’s line-up of wellness products is the brand’s 500mg and 1,000mg CBD Drops, CBD Balm and Superboost Face Oil (from £12).

Kloris is the brainchild of three friends, who all used CBD for different health reasons, but wanted to launch a science-backed brand.

The brand hit the market in 2018 with three hero products. Today, it offers more than 15 products in its portfolio across bath, body and skin.

“We are thrilled to have been given an opportunity to introduce more people to Kloris and our quality, science-driven range,” said Kloris’ co-founder Kim Smith.

“It is an honour to be a part of the innovative new wellbeing section in Boots stores and helping to educate people on the benefits of incorporating CBD into their wellbeing programme.”

She continued: “UK consumer demand for cannabis wellness products is growing at a fantastic pace and we’re seeing rapid education of the market and an understanding of the importance of quality.”

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